- Generate new customers - Slow and costly
- Get current customers spending more, more frequently - Fast and inexpensive
- Create a Referral Rewards program
a. Best time to ask for a referral is immediately after the sale - Use mediums that you haven't before
a. Example: A lingerie store wrote in chalk on the side walk, "From down here it looks like you could do with new lingerie" with a big arrow pointing to the store front. They were inundated with walk in trade just from that - Increase your prices
a. Have an expensive option (Consider what you could offer that you could create a perceived value for your clients?) - Rec ency and frequency play a major part of the buying process (What are you doing to connect more frequently with your clients and prospects?)
- Brand creation. What are you doing that is having an impact on the thoughts people are having about your products and services?
About Me
- John Abbott
- Welcome
I am a serial entrepreneur with a passion for connecting people and growing companies from concept to profitability.
As one of the two directors of My Head Quarters (MyHQ), I live my dream: the ultimate business lifestyle of networking and connecting with people on a daily basis.
MyHQ is a business lounge, serviced office, and professional business club with a vibrant entrepreneurial spirit. Here, I focus on creating quality connections with quality people who share similar values and a common goal of contribution.
Concurrently, we drive XL Nation in Australia and I work with business people serious about creating profitable websites through my Platform Interactive business interests.
I am a mad golfer, avid mountain biker and host to guests from around the world at my home with my beautiful wife Roz and our small zoo of furred and feathered friends.
My purpose in life is to educate and guide like-minded people--using my entrepreneurial spirit, experience, persistence, and optimistic outlook--to achieve wealth, love, and abundance throughout their lives by connecting meaningfully with communities all around the world.
Saturday, July 18, 2009
Grow your Business tips from Siimon Reynolds
Marketing Mechanisms to consider:
Wednesday, July 8, 2009
SEO and SEM Marketing - Things that really work
I have just finished hosting @ My HeadQuarters serviced offices and conference centre in Perth, Eran Malloch, Internet Marketing Guru.
Some of the things I thought just made so much sense and are so simple to implement are, in no order:
1. Create lots of website pages, each targeting only 1 or 2 search words or phrases
2. Make sure you are listed in Google maps, great for getting a result on searches for your area
3. Ask people to subscribe on your website, do an easy give away as incentive like an e-book download
4. Set up an auto-responder (It really adds strong trust with your subscribers and traffic to your site)
5. Get an email marketing system - This is the one I have been using for years and it just gets better and better every month. Get a FREE TRIAL of it here
These were the ones that really stood out for me, I hope they are as valuable to you.
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